What is the "best" e-commerce platform?

Ready-made e-commerce platforms offer various advantages. Many are free, widely used and full of features. However such standard platforms, even the "best" ones, are likely to be hard and expensive to customise if you stray away from what comes out of the box.

Building from the top to bottom may therefore not be the best approach if you require a flexible solution that can fit your specific business requirements.

The alternative approach is to build a platform from the bottom up: start from the requirements and build a custom platform that is unique. But most retailers are not experts in building software. They need a partner they can trust to deliver a long term solution they can rely on.


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